Coming this fall, students at Simpson College will have a new major at their disposal — marketing communication, according to a news release from the college.
The college recently finalized plans for the new major, which will be available beginning Fall 2019. The major is a joint offering from the Department of Multimedia Communication and the Department of Business Administration and Economics.
“The marketing communication program blends the best in business and communication education with the contemporary skills in social media, digital production and analytics that students need to succeed," said Brian Steffen, chair of the multimedia communications department, in the release.
Graduates will be able to work at the intersection of media, business, public relations, advertising and promotions.
The major will be offered through both the traditional and Continuing & Graduate programs. Continuing & Graduate students can attain the degree entirely online.
The new major promises to produce graduates for an in-demand job market. The U.S. Bureau of Labor Statistics projects jobs within the field to grow at a 10 percent annual rate through 2026, faster than the average for all occupations.
Students majoring in marketing communication will be equipped to help organizations reach their strategic and tactical goals through print, electronic and social media materials. This includes communication both inside and outside of the organization.
"The marketing communication landscape is changing rapidly and dramatically," said Mark Green, professor of management. "In the United States, advertising spending on the Internet has surpassed advertising spending on TV—a watershed moment in media and marketing. The new marketing communication major is designed to equip Simpson graduates with the cutting-edge tools they will need to pursue marketing-related careers in a variety of industries and organizations."
According to the release, graduates in the new program will be able to pursue careers as a specialist in marketing, communication, public relations, or as a brand or product marketing manager, among other options.